ROBINSON FREDERICK

One of the most fun ways to get a peek into another person’s life is to experience their city like a local would -- with a homebase in a their space. LifeSwap takes the fun of living how a stranger does one step further. We’ve teamed up with AirBnB to give you a taste of what it’s like to step into someone else’s shoes. We can safely say that this is the best giveaway of any SXSW party around.

FOUNDER

@FEEDMESTILESSWITCH

SUNDAY

MARCH

22

2016 AT 9:00PM

Final Farewell 

Day 4 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.

SPONSOR NAME

Dirty South Ball

WHEN

March
16
2022
10pm
 – 
2am
Dirty South Ball
#LIFESWAP
March 
16th 
2022

DIRTY SOUTH BALL

About
Things to Know
People to See
Schedule

WHEN

March
16
2022
10:00PM
 - 
02:00am
Dirty South Ball

The House of Lepore hosts Dirty South Ball, deep in the heart of Texas.


Y'all ready for SXSW's first official ballroom competition at Unbounded Bash!?


LOCATION: COCONUT CLUB

310B COLORADO ST. AUSTIN, TX


SXSW badge holders will have priority entry.


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categories

Introducing LifeSwap. An app that connects you to people who are willing to trade lives. For real.


Ever wonder what it’d be like to be a music teacher in Nashville? A children’s book illustrator in Brooklyn? A human rights activist in DC?


LifeSwap is a brand new company founded by a former Couchsurfing engineer and Facebook creative director. It takes the idea of authentic travel to a new (Freaky Friday-esque) level.


It’s a social network that facilitates real LifeSwaps: you go to someone’s city, live in their home, hang with their friends and family, do their jobs, attend their events and activities. Yes, it’s totally intense… and it’s totally thrilling. Call us crazy, but we don’t think the best memories are made in the comfort zone.


Come check us out at the party (and sign up for a LifeSwap account at one of our stations while you’re at it). Bottom line: it’s a startup launch. Good times will be had by all.

ABOUT

category 2

RSVP to make sure your name’s on the list. IDs will be checked at the door. Get there before the swag runs out. Parking is limited. But Austin has Uber! And we have an open bar :)

dirty south ball

OPEN BAR Y'ALL

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COUNTDOWN

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Who's Who?

For the past five years, we have scoured the U.S. to curate a best-in-class roster of speakers representing the hottest sectors, industries and disciplines.

The program for this year’s LifeSwap event is our best yet, if we do say so ourselves.

For three incredible days, you’ll have a front-row seat to unscripted fireside chats, hands-on workshops, interactive presentations, and engaging keynotes from fearless marketers who are pushing boundaries and setting new standards.

categories

VIRGIN PERFORMANCE

All the Hot Girls make it pop, pop, pop! In honor of Megan, we want to see you in your sexy Stallion effects. Pick your favorite look, just make sure you feature that bodyodyody.

FOUNDERs

LIFESWAP

VIRGIN RUNWAY

Ok ladies now let’s get in formation! Pick your favorite Bey look from any point in her career and be ready to slay the runway!

CTO

AIRway Bed

OTA FACE

It’s about to get hot, bring a bandana to keep that face fresh. Style it how you want, just make sure the hair is pulled back!

EVENT MC

CIARAN, LLC.

DRAGS FACE

Bidi bidi bom bom! This is for the Drag Queens, in honor of la reina de Tejas, bring it in Selena’s iconic purple jumpsuit. Be ready to sell your mug.

SPIN DOCTOR

@DJZENY

OTA REALNESS

Giddy up, baby! They say the realest come from The South. Bring it like a Cowgirl or Cowboy.

GRUB

@FEEDMESTILESSWITCH

OTA SEX SIREN

You can’t call it the Dirty South Ball without getting a little dirty. Bring it in chaps or leather looks. Get ready to ride!

FOUNDER

@FEEDMESTILESSWITCH

UNBOUNDED BQ: CUNT VS CUNT

OLD TOWN ROAD VS MATERIAL GIRL

This is for the feminine gay boys. Bring it in a look inspired by either Lil Nas X or Saucy Santana. The requirements are simple but the potential to steal the judges' attention is unbounded. Look cunt, be cunt!

FOUNDER

@FEEDMESTILESSWITCH

OTA BIZARRE RUNWAY

Everyone knows Austin, TX is home of the Longhorns. Bring it in a bizarre look with horns on top of your head. The look is only half the assignment, be ready to pump the runway and sell it to the judges!

FOUNDER

@FEEDMESTILESSWITCH

OTA SHAKE THAT ASS

It’s South By, bitch! Need some “Motivation?” Bring it in your Daisy Dukes and a white tank top, and shake that money-maker in a way that will make the judges fall “Crazy in Love.”

FOUNDER

@FEEDMESTILESSWITCH

OTA RUNWAY

Country girls make do. From farm to runway, bring it in a high-fashion denim look. Remember, this category is for the advanced.

FOUNDER

@FEEDMESTILESSWITCH

OTA PERFORMANCE

MOOOve back bitch! This is for the master-class vogue girls. Bring it in cattle/cow print.

FOUNDER

@FEEDMESTILESSWITCH

OTA BEST DRESSED

There’s 3 things that make SXSW: the music, the booze, and the LOOKS. Bring it in your best festival look. Something that would make us double-tap!

FOUNDER

@FEEDMESTILESSWITCH

SCHEDULE OF EVENTS

THURSDAY

MARCH

19

2016 AT 9:00PM

Meet & Greet

Day 1 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right?

 
Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.

FRIDAY

MARCH

20

2016 AT 9:00PM

Data Driven Marketing

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

 
One highlight of the day: Peer Exchange sessions, where you can learn about the interesting ways people are using data in the industry. And don’t miss James Frederick’s impressive presentation about a rare skill -- data design.

SATURDAY

MARCH

21

2016 AT 9:00PM

Do Well, and Do Good

How do we find meaning in marketing? Is it possible to do more in this industry than help companies sell stuff?


Sure is. Howard Fowler of Tunate Consulting will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

If you want something you’ve never had, you must be willing to do something you’ve never done. 

Thomas jefferson

BE INSPIRED

THANK YOU TO THE FRIENDS OF LIFESWAP

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